quarta-feira, dezembro 10, 2014

Outro campeonato

Outra consequência de Mongo, da IoT (ou IoE), e do "é só meter código nisso" é esta "Smart Connected Products: Killing Industries, Boosting Innovation":
"companies can evolve from making products, to offering more complex, higher-value offerings within a “system of systems”. For example, you might sell a tractor today. But once that tractor is smart and connected to the cloud, your products and services will become part of a highly interconnected agricultural management solution.
...
Once smart, connected products take hold, the idea of an industry as being defined by the product alone ceases to have meaning. What sense does it make to talk about a “tractor industry” if tractors are just one piece of an integrated system of products, services, software, and data designed to help farmers increase crop yields? What Porter has shown is that in a smart, connected future, industries are defined not by products, but by “jobs to be done” (somewhere Clayton Christensen is chuckling). Saying, “I’m in the crop yield management industry,” will make a lot more sense than “I’m in the tractor industry.”"
E Mongo será isto:
"In other words, we are about to enter an incredibly powerful virtuous cycle of innovation. First, smart, connected technologies open up huge possibilities for new products, services and value-added offerings: a huge wave of innovation in and of itself. And then, as they do so, this transformation will change how we define industries so that even more innovation is unlocked through our change of perspective. The combination of these two forces will be truly transformative. It’s going to be a wild ride." 
Pois, isto leva-nos para outro campeonato.
.
Entretanto, "Surprise: Agriculture is doing more with IoT Innovation than most other industries":
"For agriculture solution providers, the greatest challenge — and opportunity — is offering service beyond product. Fundamentally, farmers care about results. Agriculture technology needs to deliver new, incremental value throughout the product lifecycle, akin to the subscription-based software industry’s task of continually adding features and functionality after releasing a title.
...
The agriculture industry is proof that soon, every company will be an IoT business, no matter their size or industry. The benefits of converging the digital and physical worlds are too valuable to ignore. In the not-so-distant future, constant connection between people, companies and products, in real-time, will be the norm."

Sem comentários: