Medição e risco (ISO 9001:2015) (parte IV)

Parte I, parte II e parte III. 

"measurements reduce uncertainty about the quantity and, in addition, quantify the new state of uncertainty.
...
risk is simply a state of uncertainty where some possible outcomes involve a loss of some kind.
.
Generally, the implication is that the loss is something dramatic, not minor. But for our purposes, any loss will do. Risk is itself a quantity that has a lot of relevance on its own. But it is also a foundation of further measurement for decision making. ... risk reduction is the basis of computing the value of a measurement, which is in turn the basis of selecting what to measure and how to measure it. Remember, if a measurement matters to you at all, it is because it must inform some decision that is uncertain and has negative consequences if it turns out wrong."

Trecho retirado de "How to Measure Anything - Finding the Value of “Intangibles” in Business" de Douglas Hubbard.