"it is important to distinguish between immediate actors one does business with (located in the smaller brown oval) and the diverse factors in the larger contextual environment. The contextual factors are beyond the influence of the organization.Scenario planning is about exploring how larger contextual factors might affect an organization. Scenarios are developed by combining contextual factors (particularly ones that are less well-known and more uncertain). Each scenario will be based on a unique combination of contextual factors."Using Scenario Planning to Reshape Strategy"
domingo, junho 18, 2017
Cenários e estratégia (parte VII)
Parte I, parte II, parte III, parte IV, parte V e parte VI.