domingo, junho 18, 2017

Cenários e estratégia (parte VII)

Parte Iparte IIparte III,  parte IVparte V e parte VI.

"it is important to distinguish between immediate actors one does business with (located in the smaller brown oval) and the diverse factors in the larger contextual environment. The contextual factors are beyond the influence of the organization.Scenario planning is about exploring how larger contextual factors might affect an organization. Scenarios are developed by combining contextual factors (particularly ones that are less well-known and more uncertain). Each scenario will be based on a unique combination of contextual factors."
 Trechos e imagem retirada de "Using Scenario Planning to Reshape Strategy"

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