quarta-feira, julho 19, 2017

"So, if price isn’t the problem, what is?"

Um bom texto, "Is Price Killing Your Sale? Think Again!", para reflectir:
"Ask most sales reps the reason they lost their last sale and they will most likely say; “price, the competition undercut me to win the business”. Price is easy to blame and sometimes it really is the culprit, but, more often than not, it is not the problem. In fact, our research has shown that salespeople blame price far more frequently for a buying decision than buyers do. So, if price isn’t the problem, what is?"

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